玉兔-吃好醋 找玉兔

玉兔是山东知名品牌,在二、三线市场拥有较高认知度。其醋品质良好,具有传统酿造优势,且作为中华老字号,拥有悠久的历史文化。市场竞争激烈,尤其在二三线市场,大品牌渠道下沉,新品牌加大投入,亦有鲁花等跨行业集团的竞争参与,传统的售卖产品为手段的方式,无法支持日益增长的营销成本,需要以品牌拉动销售,并优化产品结构,打造强势产品品牌。我们提出“YOUTO”的新识别概念,强化玉兔标识年轻的品牌联想,并通过一系列产品包装改良,统一产品线,形成鲜明的品牌个性,超越低端竞争,走向现代调味品品牌之路。


YOUTO is a famous brand in Shandong. It has a high recognition in the two or three line market. With good quality of vinegar, it has the advantages of traditional brewing, and it has a long history and culture as the old Chinese name. The fierce competition in the market, especially in the two or three line of the market, the big brand channel sink, increase the input of new brands, has also participated in the cross industry Luhua group competition, the traditional means of selling products, to support the growing cost of marketing, brand to boost sales, and optimize the product structure, to build a strong brand. We put forward the new identification concept of "YOUTO", strengthen the identification of young YOUTO brand association, and improve the product line through a series of product packaging, and form a distinctive brand personality, go beyond the low-end competition and move towards the modern condiment brand.