Yutang sauce is one of the four famous China Jiang Yuan, has 300 years of history, brand culture, won the International Fair Gold medal. The traditional handmade pickles, with unique taste, have excellent reputation, and have a high reputation in Shandong market. Pickles, a familiar and unfamiliar, in modern life, in many of the time-honored enterprises to sell the old old, although Yutang sauce has a corporate culture and product quality better, still need through the design of a breakthrough, change the old image of innovation, advancing with the times. Product positioning and focusing, to create a "modern, classic, taste" brand association, to win the trust and love of consumers. On the basis of the core identification of the original products, we put forward the core value of "light salted vegetables" and obtain brand differences. An English logo with an international quality association is established to wake up the sleepy classics. From the sale of products packaging mode to sell brand personality, strengthen the Yutang sauce brand in the channel value, color highlights the younger consumer characteristics.