欣和-简单 快乐 自然

欣和是中国著名调味品企业,2002年,销售额在5千万的欣和,产品品种多而全,包装风格多样,无明确定位,厮杀在传统调味品的红海。我们发现,中国调味品行业集体无品牌意识,落后于服装,化妆及电器行业,我们发现“突围的机会”。欣和为国内为数不多的引进日本高盐稀态工艺的企业,6个月酿造期,全程密闭发酵,色泽浅,符合国际化,年轻化品牌的定位。设计以英文Shinho作为品牌符号,体现国际品牌健康快乐自然的价值观,包装统一形象,以年轻的方式,体现出欣和引领现代生活的一面。


Shinho is famous Chinese condiment enterprises, 2002 sales in 50 million or more varieties of products, and all packaging styles, without a clear positioning, the fight in the traditional condiment in the red sea. We found that the Chinese condiment industry has no brand awareness, behind clothing, make-up and electrical industry, we found the "breakthrough opportunities". And for the few introduction of Japan's high salt liquid state process of the enterprise, 6 months brewing period, full closed fermentation, light color, with the international brand positioning, young. Design to English Shinho brand as a symbol, reflects the international brand of healthy and happy natural values, unified packaging image, to the young, and reflect the modern life of the.