Luhua Group invested hundreds of millions in 2012 to enter the condiment market.
As the first brand of peanut oil, Luhua has capital, team, resource advantage; condiment industry competition is intense, there are still 20%/ annual growth rate, market prospects. The investment introduced Japanese soy sauce technology, with the industry leading high salt and thin brewed factory to participate in the competition, it is bound to cause great changes in the industry. The Chinese condiment industry has been clearly distinguished from the two types of soy sauce, which are represented by the sea, and 6 months of soy sauce with high salt and closed fermentation. Luhua consumer awareness, there is no seasoning products, how to break through the cognition, the establishment of the "modern" soy sauce Luhua brand cognition, become a great challenge. In Shanghai, Ji'nan and other representative KA market research, to establish a single brand focus on natural and fresh products, follow the market trend of fresh soy sauce as the starting point, the development of natural fresh Luhua brand series of products, and the development of unique features of female bottle type, color strategy continues Luhua cognition, borrow Luhua peanut oil products channel advantages, the simultaneous listing. At the same time, Luhua's black glutinous rice vinegar, spicy peanut and other sub category for the entire strategy and design services.