潘多拉-好生活

保洁生活品,伴随着城市化的进程,逐渐受到城市消费者的青睐,未来市场巨大。金威塑料,为国外品牌代工,拥有完整的生产研发能力,在全球经济低迷,出口利润下滑的2010年左右,着手角逐国内市场。在妙洁一枝独秀的保洁品类,大多数竞争品牌明显缺少个性与完善的品牌塑造能力。因此,以妙洁作为标杆,走年轻化,国际化路线,在众多品牌中凸显出来,毕竟消费者热衷于大品牌的联想,然而,安全性以及生活品质的表达,是此次品牌创建的关键。以pandora同音同译中文潘多拉命名,适逢电影《阿凡达》热播,潘多拉星球成为人人皆知的一个未来世界,命名成为成就品牌知名度的契机。

设计风格以电器类产品,可信赖,品质,活跃几个关键词作为调性,字母o由双手组合成一个未来世界,好生活,潘多拉。该产品一经上市,占据仅次妙洁的超市货架,成为小企业仅通过策划与包装,战胜大品牌的经典案例。2014年,潘多拉大润发系统单一门店销量仅次于妙洁成为消费者热衷的新生活必需品。


With the process of urbanization, it is gradually favored by the city consumers, and the market is huge in the future. Jinwei plastics, which is a foundry for foreign brands, has complete production and R & D capabilities. It began to compete in the domestic market in the global economic downturn and export profits declined in 2010. In miaojie outshines the cleaning category, most competitive brand personality and the apparent lack of perfect brand. Therefore, in miaojie as a benchmark, go younger, international route, prominent in many brands, after all, consumers are keen to brand Lenovo, however, the safety and the quality of life, is key to the brand building. Named with the translation of Pandora to Pandora Chinese homonyms, coincides with the "Afanda" movie star Pandora has become a hit, the future of the world All the world knows., named as the well-known brand achievement opportunity.

The design style is based on electrical products, trustworthy, quality, and active several key words as tonality. The letter O is composed of two hands into a future world, a good life, Pandora. The products listed, occupy only miaojie supermarket shelves, become small enterprises only through planning and packaging, a classic case of beat big brands. In 2014, single store Pandora Darunfa system sales to become the consumer to be fond of new necessities after miaojie.